• 28 APR 15

    Wrecking their looks for that million dollar smile

    Endodontist London

    Endodontist London

    “Symptoms include burning gums, tooth infection and the conviction that, no matter how much a tooth has been whitened, it could be paler still.

    Perhaps predictably, it has caught on in Britain. Almost a third of Britons are now preoccupied with whitening their teeth, and research this week revealed the highest-earning cosmetic dentists made a collective turnover of £1 billion last year — a 22 per cent increase from 2010.

    ‘When it is done properly, tooth whitening is a simple and safe way of improving your appearance,’ says cosmetic dentist Dr Mervyn Druian. ‘But if it is performed in an unregulated fashion, with the wrong product, it can cause enamel erosion, receding gums and infection.’”

    Click here to view the Daily Mail’s article “wrecking their looks for that million dollar smile” http://www.dailymail.co.uk/femail/article-3022262/Addicted-teeth-whitening-Dubbed-bleachorexics-women-risk-wrecking-looks-million-dollar-smile.html.

    Dr Sultan’s thoughts –

    “A few new words to add to our dictionaries. We are all aware of anorexia – the emotional disorder to lose weight. We now have bigorexia the need for boys to put on muscle mass due to peer pressure and a newer one bleachorexia – the desire to have teeth as white as possible. Clean white teeth are highly desirable they are a mark of health and social status for many.

    Malcom Gladwell the famous writer has written that in the future we will make spot judgements on the social status of people by two factors, their weight and their teeth. But the desire for whiter and whiter teeth can lead to real problems. First there is an unregulated market that tries to take advantage of this desire by flogging cut price products of questionable safety. There is a legal limit to concentrations that health professionals are allowed to use and even then the side effects may include tooth sensitivity. In an unregulated market products may be harmful, one case I read about was using a concentrated acid that caused severe sensitivity, damage to the teeth and ulcers to the soft tissues.

    We often get patients referred in for root canal treatment and on taking a full history tell the patients that they don’t need treatment they just need to stop bleaching. If you’re teeth are sensitive-just stop!”


    Endodontist London

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Endocare Root Canal Specialist London - Embarrassing Bodies

Click on the link above to see what happened when we were invited by Channel 4’s Embarrassing Bodies to treat a patient who was suffering from an extreme case of  teeth grinding.

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Patient Testimonials

Just to say thanks for the coffees & friendly, supportive chats. You certainly helped to take the edge off a stressful time for us.

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Rod & Sue Witheridge
Thank you for treating my dental pain, it was a great relief! Thank you also for the care I received while visiting your practice.

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Fraser Gray
Just a quick but BIG thank you all for making what was a frightening and miserable procedure into an experience I could hanle. If there had been more people like you all, I would have a much healthier mouth. It was a pleasure meeting you and your kindness is much ...

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Georgia F
I just wanted to take this opportunity to thank you and Mr. Sultan for the excellent patient care I received last week. My reluctance to proceed with the surgical treatment was apparent, but with your advice and reassurance, I am sure that I made the right decision. The procedure, though ...

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Thank you very much for the wonderful work you did for me. I can smile again!

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Zita Drew
This is just to thank you for the root-canal treatment which you carried out on my tooth last Tuesday afternoon. All has now settled down and I can chew on the tooth as normal. I think that we both had a tough ninety minutes last Tuesday but for me it ...

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David Thomson
Thankyou so much for once again saving a difficult tooth!!  Another thankyou is due to you for your gift to my daughter of the recipe book written by your aunt. Noelle returned to Dubai with the book firmly tucked under her arm. She returns in July for the summer and ...

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Sheila Ferris
Thank you so much for looking after our nanny Noelia! Thank you also for offering her such a generous discount for your excellent treatment. She asked me to pass on her thanks also. With best wishes.

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Quentin McCoach

Our Clinic Locations


Harley Street Root Canal Clinic
99 Harley Street

Contact this Clinic:
Call us: 0207 224 0999
Email us: CLICK HERE


Richmond Root Canal Clinic
4-6 George Street
Surrey TW9 1JY

Contact this Clinic:
Call us: 0208 912 1340
Email us: CLICK HERE

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  • Root Canal Treatment

    You may require root canal treatment if you have pain or swelling associalted with your teeth.

  • Root Canal Re-Treatment

    We can help if you are having problems with teeth previously root canal treated by other dentists.

  • Endodontic Microsurgery

    Using the latest surgical techniques we help save teeth even if root canal treatment is not possible.