Have you fallen for the Love Island Effect?
It’s impossible to deny the cultural impact that Love Island has had on the nation. At a glance, it may seem that the show is all about impossibly attractive people sun bathing and swigging cocktails, but look a little deeper and the truth of the matter is that the show has had a huge impact on modern beauty standards.
Every year, the headlines explode with lists of the cosmetic surgeries that the current cast have had performed before appearing on the show, revealing to the public the steps they’ve taken to achieve their incredible good looks. It’s inspiring stuff, and as we’ve seen from past contestants signing deal after deal worth a fortune, being a Love Island star is something that many young people aspire to.
This “Love Island Effect” has meant that demand for procedures such as lip fillers has gone through the roof. In fact, when last year’s season aired there was a 37% increase in Google searches and appointments for these procedures, indicating just how much of an impact the programme has.[i]
However, there is a danger to this tale, and as with any cosmetic surgery, the quest for perfection doesn’t always go to plan. Recent news has revealed that the “Love Island Effect” has also led to a massive increase in dubious dental procedures, as people try to achieve the bright white smiles they see on the show while also trying to save money by travelling abroad for the procedure.
Complaints about cosmetic procedures gone wrong have skyrocketed following the latest season, with company The Dental Law Partnership receiving double the number of cases in the last year, with social media and Love Island being “undoubtedly to blame”.[ii]
So, what does this mean if you are seeking cosmetic surgery? First of all, I want to reassure readers that the majority of cosmetic procedures are safe and achieve the desired results. There have been huge leaps and bounds in cosmetic dentistry in the last few years, and a beautiful white smile is achievable for the vast majority of people.
What I would warn against is seeking to save money by going abroad and following false promises of cheap care. There are plenty of respectable dentists in these locales abroad, but not all countries are held to the same standard as the UK when it comes to dental care, meaning that the likelihood for complications may be higher. We also need to consider that if you do receive treatment abroad and something goes wrong, following up with the dentist who performed the treatment is so much more difficult. By choosing a certified, UK based professional, you not only have the peace of mind that treatment will be high-quality, but that you also have support available should treatment not go entirely to plan.
Ultimately, the “Love Island Effect” isn’t necessarily a bad thing, but people need to be cautious. If you are interested in receiving cosmetic dentistry, make sure you put in the research – just remember, it’s far better to receive excellent treatment first time then it is to have to try and correct a dental nightmare!
For further information please call EndoCare on 020 7224 0999
Or visit www.endocare.co.uk
[i] The Mirror. Love Island 2021 series sparks ‘37% rise in searches for lip filler appointments’. Link: https://www.mirror.co.uk/tv/tv-news/love-island-2021-series-sparks-24508315 [Last accessed August 22]
[ii] The Mirror. EXCLUSIVE: Surge in dodgy dental procedures as people try to look like Love Island contestants. Link: https://www.mirror.co.uk/news/uk-news/surge-dodgy-dental-procedures-people-27675239 [Last accessed August 22].
